There is no perfect time…now is the time!
Despite facing what feels like “unprecedented times,” many nonprofits have successfully launched and completed fundraising campaigns during periods of crisis. Rather than halting your campaign efforts, adapt your strategy with compassion, transparency, and a clear focus on the organization’s goals.
Emphasize your mission’s relevance and urgency. During uncertain times, the need for your nonprofit’s programs and services may actually increase, even as funding becomes tighter. Your campaign should clearly communicate urgency to donors and potential funders.
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