Do you know your organization’s “why?” I’m sure you know what your nonprofit does, and even how it does it, but could you describe why? More importantly, could you articulate it to a potential major donor? What about a new board member? A fellow fundraiser?
If the answer is yes, let’s go further: do you think if that same major donor asked the same question to three different people in your organization, they would give the same answer?
Read More