Category: Donor Relationships

Imagine you’re welcoming a new member to your family. You want them to feel at home right from the start, to come to family events, and maybe even bring their famous key lime pie to a party.

One of the most important, yet often overlooked, aspects of a successful fundraising program is the personal relationships you have with your donors. The more knowledge you have of a donor’s interests, capacity and passion, the more likely you are to ask for the right gift, of the right amount, at the right time.

At Let’s Build Hope, we suggest SEVEN STEPS to make “general” stewardship to the donor of small gifts feel specific.