At Let’s Build Hope, we suggest SEVEN STEPS to make “general” stewardship to the donor of small gifts feel specific. Think about these:

  • First step? Call everyone!
    Second step? Write an EXCEPTIONAL letter of thanks after the gift or pledge is made
  • Third step? Plan and deliver MONTHLY and MEANINGFUL cultivation
  • Fourth step? Provide at least ONE chance to interact with the mission
  • Fifth step? Give a small and meaningful token to help the donor identify with your group
  • Sixth step? Spend “donor credit” carefully – every time you communicate with a donor in ANY way, you’re using their time and your credit!
  • ​Seventh step? Give them fun and interesting new options to participate in giving

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