By Meredith Friedman, CFRE, Vice President of Transformation

“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” – John Fitzgerald Kennedy

It’s November…and that can only mean one things – Thanksgiving! I especially love the tradition of going around the table and asking family members to share what they are thankful for – it’s just wonderful. It causes me to think, though… shouldn’t we be showing appreciation for one another all year long?

At our organizations, development teams may be having a similar discussion right now: how do we thank our donors this year? How do we shower love on them and let them know we truly are grateful?

As we head into the holiday season, I would encourage you to ask your team these questions: how have we shown our gratitude this year? And have we done it throughout the year? Or is this a once a year “Thanksgiving thing”?

If your team finds itself feeling a little underwhelmed at how you’ve shown gratitude this year, then now is the time to have the discussion about thanking donors consistently and well as you move forward.

To do this? Create a new organizational Thanksgiving tradition. Take this time of thanks, when we all think about how grateful we are, to come up with your organization’s plan for showing gratitude to your donors throughout the year. Use this special time to make sure this new tradition includes a yearlong “Thanksgiving” calendar, spending dedicated time thinking about how and when you’ll thank your donors throughout the year.

One thing I can guarantee: next year at Thanksgiving, you will be thankful you did it!

Need some guidance creating a “Thanksgiving” calendar? Let’s Build Hope can help! Contact us today: (314) 716-2496 or

#LBH #LetsBuildHope #GiveThanks #GratefulHeart #Thanksgiving #LoveYourDonors

Leave a Reply

Your email address will not be published. Required fields are marked *