Beth Jantz, Consultant, GrantsPLUS
We all know that we should love on our individual donors, right? If you are on top of you game, you may even have a moves management process to make sure you are consistently building relationships with your major donors and bringing them closer to your mission.
But even if you have a flawless moves management process for individual donors, you might be leaving your biggest donors out in the cold!
Foundations and corporations are often the largest contributors to our organizations, and yet we tend to neglect them. Often, development officers think that the only time they need to talk to their funders is when they submit the grant, send the tax letter, and submit the final report.
There is a big problem with that kind of thinking: behind every funder, there is a person administering it. In the same way individual donors aren’t ATMs, neither are foundations. Imagine how much more warmly your grant proposal will be received if the program officer reading it knows you and your organization as more than just words on the page.
If you put the time and effort into cultivating a relationship with your institutional funders, you will see their commitment to your organization grow. Grant writing is fundraising, and fundraising is all about relationships!
So, what can you do to build relationships with your funders?
Overwhelmed yet? Don’t be! If you add funders to your moves management process, implementing this process will be a snap. You will be one of the few organizations that does, and you will stand apart from the crowd. A strong relationship with a foundation or corporation can pay dividends for your organization for years to come. Grant makers are often our biggest donors, and it’s about time we started treating them that way!
Want to chat about your grants and foundations strategy? Contact us – we want to hear from you: (314) 716-2496 or LetsBuildHope@lbh-stl.com.
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