Category: Donor Relationships

“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” – John Fitzgerald Kennedy

It’s November…and that can only mean one things – Thanksgiving! I especially love the tradition of going around the table and asking family members to share what they are thankful for – it’s just wonderful. It causes me to think, though… shouldn’t we be showing appreciation for one another all year long?

Imagine you’re welcoming a new member to your family. You want them to feel at home right from the start, to come to family events, and maybe even bring their famous key lime pie to a party.

One of the most important, yet often overlooked, aspects of a successful fundraising program is the personal relationships you have with your donors. The more knowledge you have of a donor’s interests, capacity and passion, the more likely you are to ask for the right gift, of the right amount, at the right time.

At Let’s Build Hope, we suggest SEVEN STEPS to make “general” stewardship to the donor of small gifts feel specific.