By Theresa Fleck, CFRE
We’ve all heard about a gala, auction or special event that raised thousands of dollars for an organization. Often, Board and volunteer leadership encourage the development staff to plan additional events to raise awareness and funds for the institution’s mission.
Special events can be a great way to raise money while building connection and community with your donors. But, they can also be very expensive and time-consuming to plan. How do you know if your special event is a good use of time and resources?
When considering adding a fundraising event to your development program, the first two questions you should ask yourself are:
By Dawn M.S. Miller, CFRE
Vice President -- Annual Fund
Does anyone else get excited about drafting an Annual Plan and Master Calendar each fiscal year? You should!
These two components encompass the “how” of fundraising. How are we going to reach our revenue goals through solicitation initiatives? How are we going to talk with our donors? How are we going to keep our staff engaged with the mission?
An Annual Plan and Master Calendar include quantifiable plans, goals, and projections and focuses on the expansion of current annual fund initiatives, as well as the creation of new initiatives to drive donor revenue. Most Annual Plans focus on the movement of willing donors up the giving pyramid, from small or mid-level gifts to larger major gifts, and finally to legacy gifts like trusts or bequests.
Your Annual Plan may also include the following components:
Let’s Build Hope loves Annual Planning and drafting Master Calendars to provide a fundraising road map. Contact us today to get a jump start on your fiscal year!
Want to stay on target, hit your goals, invite your Board and CEO into the process, and stay employed? Use the Let's Build Hope KEEP YOUR JOB Worksheets!
This fabulous tool helps you provide a meaningful, monthly update to the Board and CEO. When you set specific monthly goals and meet them, you can:
1) Thank your team and PRAISE them for working hard to raise money for the mission…and
2) Improve your own credibility by showing leaders that you do, indeed, understand and practice your craft with precision.
If you need assistance, e-mail Let’s Build Hope with your questions. We are MORE than happy to share our tools with you. We ask that you give Let’s Build Hope credit so folks will come and find us to get even more help and greater revenue production. Onward!
At Let’s Build Hope, we suggest SEVEN STEPS to make “general” stewardship to the donor of small gifts feel specific. Think about these: