By Theresa Fleck, CFRE
We’ve all heard about a gala, auction or special event that raised thousands of dollars for an organization. Often, Board and volunteer leadership encourage the development staff to plan additional events to raise awareness and funds for the institution’s mission.
Special events can be a great way to raise money while building connection and community with your donors. But, they can also be very expensive and time-consuming to plan. How do you know if your special event is a good use of time and resources?
When considering adding a fundraising event to your development program, the first two questions you should ask yourself are:
Linda B. Haley, CFRE